Ines Alpha
𝖇𝖑𝖚𝖊 This blue mask is another version of the original design called 'rojo'. Rojo was originally created for the artist J-Balvin and his eponymous track. It represents the element of fire, blue is about water. Fire and water sound like opposite elements but they are similar in a way that they both look wavy and fluid. That's what ines tried to represent in this filter that enables people to transform into an otherworldly aqua master.
ᗩᒪᑭᕼᗩᗰᗯOᖇKᔕ (aka 𝖇𝖑𝖚𝖊) was launched for ines's collaboration with the fashion designer MWORKS. It is meant to fit with physical clothes. For ines, AR makeup isn't just about transforming your face but also can be an stylistic accessory.
THE WORDS FROM ANNESOPHIE BÉRARD, OUR CURATOR :
A FACE, MANY FACES
The fantastic and dreamlike creations of the French artist Ines Alpha act as personality revealers: they bring an extra dimension, where the strange has its place. Tears become iridescent, flowers grow on the cheeks and colored excrescences turn us into mutant and sensitive beings. Thanks to this new language, Ines Alpha thwarts the uniformity of fashion and questions the future of our beauty. Like a futuristic make-up, digital tools become here a material able to express our singularity as much as our fantasy.
Fascinated by the ability of 3D to transform reality, Inès Alpha reinvents beauty standards in her creations of augmented reality filters. A pioneer of the genre, she collaborates with the biggest names in fashion and beauty.
The Caring Gallery is committed to donating 10% of the sale of this work to the partner association of the exhibition.